Arizona-Sonora Desert Museum

City: Tucson

Amount: $100000

Award Date: 2018

Duration: 24 months

Program Area: Arts and Culture

Support for the second phase of the Museum’s ENGAGE initiative, developed during its Implementation Grant period, in which the Museum will seek to measure the intrinsic and financial impacts of the participatory experiences designed in its Packrat Playhouse; test the impact of increased marketing of its programs; and research and select the next attendance-driving attraction for the Museum. This Next Steps Grant is awarded under the Foundation’s arts-and-culture Initiative for Financial and Creative Health