Phoenix Theatre Company

City: Phoenix

Amount: $50000

Award Date: 2019

Duration: 24 months

Program Area: Arts and Culture

Support for participation in an international cohort of theaters testing the impact of a management system intended to identify customer-loyalty drivers that will increase the diversity of audiences, help the theater ensure that it is providing an inclusive environment, and increase capitalization and artistic health through enhanced financial performance. This Strengthening Capitalization Grant is awarded under the Foundation’s arts-and-culture Initiative for Financial and Creative Health.